Visual identity for Parfumerie Atelier; a clothing, accessories and lifestyle brand founded at the start of 2026.

The identity was shaped to feel calm, quiet, and bold. Like a whisper in the midst of a vast silence. The widely-spaced serif typeface works to present a calm, understated presence for the brand.

The brand is currently working on the first collection and is yet to debut.
I worked on some items for this collection. They can be viewed at my physical product archive: kingslyarul.com